Adidas AG is a German multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing, and accessories. It is the largest sportswear manufacturer in Europe, and the second-largest in the world, after Nike.

It has its roots in Germany but they are a truly global company. Around the world, they employ over 62,000 people. At their global HQ in Herzogenaurach, Germany, their teams are made up of people from over 100 different nations. These numbers alone can easily suggest that Adidas AG is quite a large and also multifaceted organization. But they keep things simple, lean, and fast. And they will use this approach now to give an overview of what the company company is all about.